London and New York (July 10, 2025) – LIV Golf, the groundbreaking professional golf league, and HSBC, one of the world’s largest banking and financial services organisations, today announced their innovative partnership aimed at further growing the game of golf worldwide.
HSBC is LIV Golf’s first partnership with a global banking and financial organisation. The multi-year partnership will span the entirety of LIV Golf’s 14-event global season, as well as support two of LIV Golf’s thirteen teams, starting at LIV Golf Andalucía July 11-13 at Real Club Valderrama.
This groundbreaking collaboration will further HSBC’s deep commitment and history in growing the game of golf. HSBC will also play a strategic role in supporting LIV Golf’s community partnerships strategy that opens up opportunities and access for the next generation of golfers, as well as financial literacy initiatives.
In recognition of LIV Golf’s position as the only global golf league pioneering team golf, the partnership will include team-specific support for Majesticks GC, co-captained by Lee Westwood, Ian Poulter and Henrik Stenson. HSBC will also become the presenting partner of LIV Golf’s “9 to Play” broadcast segment that will appear during every LIV Golf live broadcast, with a potential reach of over 875 million households across more than 120 international markets.
“HSBC has been a leader in shaping the global game of golf for decades; this new partnership strengthens our team and reinforces the global momentum behind LIV Golf; together, we’re building something special that resonates far beyond the fairways. It will be an honour to wear the HSBC brand as we represent Majesticks GC around the world,” said Westwood.
